A 15-SECOND BURST OF FLAVOR.

CONCEPT

With a week from concept to delivery, we chose to focus on the appealing colors and textures of the GOOD THiNS’s ingredients.

Told through a series of macro closeups and dynamic motion, the minimalism of the idea lent itself to efficient production.

PRODUCTION

When the storyboards were approved by the brand, we shot the eight setups in a single day, allowing for two additional setups in the case of unexpected client change requests.

In studio, we were joined by the talented cinematographer, Joe Victorine, food stylist Liza Jernow, actress Julia Christgau, still photographer Tanner Notch, and the rest of our awesome crew and talent.

RECEPTION

The brand’s ad buy pushed this spot to over 1.5 million views at the time of writing, and we’re so grateful to have worked with such a positive and collaborative brand and crew.

Director
Jerred North
Tsvetelina Zdraveva

Cinematographer
Joe Victorine

Food Stylist
Liza Jenerow

Set Photographer
Tanner Notch

Assistant Camera
Brendan Burdzinski

Gaffer
Hunter Harrick

Key Grip
Bill Hilferty

Editor
Jerred North
Tsvetelina Zdraveva

Illustration
Tsvetelina Zdraveva

Storyboard Artist
Tsvetelina Zdraveva