With a week from concept to delivery, we chose to focus on the appealing colors and textures of the GOOD THiNS’s ingredients.
A 15-SECOND BURST OF FLAVOR.
Told through a series of macro closeups and dynamic motion, the minimalism of the idea lent itself to efficient production.
When the storyboards were approved by the brand, we shot the eight setups in a single day, allowing for two additional setups in the case of unexpected client change requests.
In studio, we were joined by the talented cinematographer, Joe Victorine, food stylist Liza Jernow, actress Julia Christgau, still photographer Tanner Notch, and the rest of our awesome crew and talent.
The brand’s ad buy pushed this spot to over 1.5 million views at the time of writing, and we’re so grateful to have worked with such a positive and collaborative brand and crew.