We thought the story of VR technology, which went dormant in the 90’s and then reemerged a few years ago from a pile of cell phone parts to renewed interest, made not just for a good story, but a dynamic visual concept as well. The man falling in reverse from reassembling
Visual metaphor and typography tell the rise-and-fall story of virtual reality technology in this title sequence for the web-series, VR – Letters from the Virtual Reality Frontier.
BEHIND THE SCENES
broken glass, embodies the Phoenix-like revival of VR, while the group of curious kids looking on, speak to the developer community seeing a creative opportunity in its renewed potential.
In downtime between other work, we spent three months in pre-production; storyboarding, testing typography, and experimenting with fracture patterns in various types of glass. During the single day of production in studio, we roped in a group of kids, who we fitted with green paper glasses to ease the keying work,
and hung our Producer from the rafters on a harness next to a fan for the falling man element. The graphics were created in After Effects with 3rd party plugins (Plexus, Trapcode Form, Optical Flares, and Element 3D) and Cinema 4D for a small bit of modeling.
The title sequence premiered at SXSW 2015– Excellence in Title Design, in competition with Godzilla, Captain America: The Winter’s Soldier, and Halt and Catch Fire. Everyone involved feels grateful to have been able to follow this labor of love along its wild and crazy ride.